Boost Your Trade Business Today with Google Ads

Get More Leads, Sales, and Conversions with the Power of Google Ads
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Get more leads and sales with Google Ads to grow your trade business

As a trade business owner, you know that getting more leads and sales is crucial to the success of your business. But with so many marketing channels to choose from, it can be challenging to decide where to invest your time and money.

That’s where Google Ads comes in. With Google Ads, you can reach your target audience with highly targeted ads that appear in search results, on websites, and across the Google network. This means you can connect with potential customers who are actively searching for the products or services you offer.

Why are Google Ads so powerful for trade businesses?

Increased visibility

Google Ads allows you to target your ads to specific keywords and phrases related to your trade business. This means that your ads will appear when people search for those keywords, increasing your visibility and exposure to potential customers.

Highly targeted audiences

With Google Ads, you can target your ads based on factors like location, demographics, interests, and search behavior. This means you can show your ads to people who are most likely to be interested in your products or services.

Cost effective

Google Ads operates on a pay-per-click model, which means you only pay when someone clicks on your ad. This can be a cost-effective way to drive traffic and leads to your website.

Measurable results

Google Ads provides detailed analytics and reporting, so you can track the performance of your ads and see which keywords and targeting options are driving the best results. This information can help you optimize your campaigns for maximum ROI.

Brand awareness

Even if people don't click on your ads, they may still see them and become aware of your trade business. This can help increase brand awareness and recognition, which can lead to more business in the future.

Control over your advertising

Google Ads gives you control over your advertising, allowing you to set your own budget, bids, and targeting options. This means you can tailor your campaigns to meet your specific marketing goals and budget.

Ten tips for getting the most from your Google Ads campaigns as a trade business

1. Define your goals

Before launching your Google Ads campaign, be clear about what you want to achieve. Set specific goals, such as increasing website traffic, generating leads, or boosting sales.

2. Research your keywords

Conduct thorough keyword research to identify the most relevant and high-performing keywords for your trade business. Use Google’s Keyword Planner to identify relevant keywords and get insight into their search volume and competition.

3. Optimise your ad copy

Write compelling ad copy that speaks to your target audience’s pain points and offers a clear solution to their problems. Use the PAS (problem, agitate, solution) framework to create ads that resonate with your customers.

4. Use ad extensions

Ad extensions, such as site links and callout extensions, can help increase the visibility and effectiveness of your ads. Use them to provide additional information about your trade business, such as your location, phone number, and product offerings.

5. Test your ad variations

Create multiple versions of your ads and test them to see which ones perform best. Use A/B testing to compare different ad copy, headlines, and images.

6. Use targeted landing pages

Create targeted landing pages for your ads that are relevant to the keywords and ad copy you are using. This can help increase the effectiveness of your ads and improve your conversion rates.

7. Monitor your campaigns regularly

Check your Google Ads account frequently to monitor your campaigns’ performance and make necessary adjustments. Analyze your metrics, such as click-through rate, conversion rate, and cost-per-click, to optimize your campaigns.

8. Use remarketing

Remarketing allows you to show ads to people who have already visited your website. Use this feature to re-engage with potential customers and drive more conversions.

9. Stay up-to-date with industry trends

Keep up-to-date with the latest trends and changes in the trade industry and adjust your ad campaigns accordingly. Stay informed about your competitors’ strategies and adjust your campaigns accordingly.

10. Work with a Google Ads specialist

Consider working with a Google Ads specialist who can provide expert guidance and help you optimise your campaigns for maximum ROI. A specialist can help you create effective ads, target the right keywords, and optimize your campaigns for success.

3 Simple steps to getting started with Google Ads

1. Book a quick call

Grab a quick call with us to discuss your goals and objectives and answer ask any questions you might have.

2. Account setup & keyword research

Once you're happy Google Ads will work for you our team will research the right keywords and setup your Google Ads account for you.

3. Start getting warm leads in as little as 48 hours

After your campaigns go live it normally takes a couple of days to start receiving leads.

Book a quick Q&A call

Get answers to your questions and talk to a specialist about how Google Ads can help your trade business grow.