CASE STUDY

Three times more booked business in six months working together.

Read below how we're helping to grow and automate Jordan's plumbing & heating business

What marketing support have we been giving Jordan's plumbing & heating business?

Google Adwords

Google Adwords is a critical component of Jordan's lead generation strategy, over recent months we've been able to reduce his cost per lead by over 100% to under £25.

Facebook

To increase his awareness locally we've been busy building up his Facebook presence. He regularly gets great engagement on his posts and we take care of sharing into local groups for him.

Google My Business

We know that by working on long term strategies like local SEO we can help Jordan get low cost, high intent leads from tools like Google My Business. he regularly gets calls and website visits each day from his listing.

Local SEO

Being found locally when your customers need you is critical to success. We've been helping Jordan get found outside of his home town with a local SEO strategy that's paying dividends for him now.

Google Adwords Results

Google Adwords help to get Jordan at the top of the Google listings for key search terms such as ‘new boiler installation’ and ‘boiler replacement’. These are critical terms that are ensuring he is regularly getting a six times return on ad spend each month, helping him to be able to budget for growth.

Search Engine Optimisation Results

SEO is critical to your success. We use techniques that are fully compliant with Google’s T&Cs, but often your competitors lose focus on SEO. We have worked tirelessly to ensure Jordan is getting found for key search terms his customers are typing when they’re searching for his services.

October 2020 digital marketing results

47 new enquiries

Through Google Adwords, SEO & Social Media activity.

£22.58 cost per lead

Reduced from a high of £68 in April & May 2020.

£23.5k potential revenue

At an average invoice value of £500 we estimate potential revenue of £23,500

8 top 10 search terms

At least 8 key search terms are now regularly placed in the top of Google.

What does Jordan think of the results so far?

“Working with Steve and his team over the last six months has been incredible for my business. I have learnt to embrace new digital marketing skills, and have been able to take on more work by automating tasks that were taking up lots of my time.

I have been able to take on an extra engineer due to the increased enquiries I’m getting on a regular basis. I’ve now got the confidence to plan my next phase of growth, knowing I have a regular flow of new enquiries.

With Steve’s help I’ve also recently launched boiler finance, something I never thought i’d be offering my customers.”

Jordan Videtta, owner Videtta Heating & Plumbing Ltd

Want to start growing your plumbing & heating business?

I’d welcome an opportunity to talk to you and answer any questions you might have. Before working together I’d always recommend a strategy call to establish your suitability for our services, so why not book one now?

The call will be with myself, Steve Mark, I’m an experienced local digital marketing specialist. On the call you can ask questions and chat through your objectives.