CASE STUDY

How we're helping grow Jordan's Plumbing & Heating business with three times more leads in 2020 vs 2019

What marketing support have we been giving Jordan's plumbing & heating business during 2020?

Google Adwords

Google Adwords is a critical component of Jordan's lead generation strategy, over recent months we've been able to reduce his cost per lead by over 100% to under £25.

Facebook

To increase his awareness locally we've been busy building up his Facebook presence. He regularly gets great engagement on his posts and we take care of sharing into local groups for him.

Google My Business

We know that by working on long term strategies like local SEO we can help Jordan get low cost, high intent leads from tools like Google My Business. he regularly gets calls and website visits each day from his listing.

Local SEO

Being found locally when your customers need you is critical to success. We've been helping Jordan get found outside of his home town with a local SEO strategy that's paying dividends for him now.

October to December 2020 marketing performance

92 Google Ad leads

Overall cost per lead during this period was £19.13

37 Google My Business leads

Leads directly from his Google My Business map listing

29 organic leads

Leads directly from organic Google searches (non paid)

£79k potential revenue

At an average invoice value of £500 we estimate potential turnover of £79k

8 top 10 search terms

At least 8 key search terms are now regularly placed in the top of Google.

158 new enquiries worth a potential £79k in revenue

What about the start of 2021, how is it shaping up so far?

We’re only as good as our last months results is how we approach things, we’re always looking to keep on optimising and improving. So far 2021 has started well for Jordan’s business, here’s his results in the first few weeks…

23 Google Ad leads

Overall cost per enquiry so far in 2021 is just £9.95 through our Google Ad campaigns

12 Google My Business leads

Leads directly from his Google My Business map listing

8 organic leads

Leads directly from organic Google searches (non paid)

£21.5k potential revenue

At an average invoice value of £500 we estimate potential turnover of £79k

8 top 10 search terms

At least 8 key search terms are now regularly placed in the top of Google.

What's Jordan's feedback on our results so far?

“Working with Steve and his team over the last ten months has been incredible for my business. I have learnt to embrace new digital marketing skills, and have been able to take on more work by automating tasks that were taking up lots of my time.

I have been able to take on an extra engineer due to the increased enquiries I’m getting on a regular basis. I’ve now got the confidence to plan my next phase of growth, knowing I have a regular flow of new enquiries.

With Steve’s help I’ve also recently launched boiler finance, something I never thought i’d be offering my customers.”

Jordan Videtta

Videtta Heating & Plumbing

Schedule a quick call with Steve

Why should you schedule a quick chat? We’d love to hear a little more about your business, and it’s an opportunity to ask any questions you might have. It’s also an opportunity for us to find out if you’re a good fit for our 90 Day Growth Programme. We know you’re busy folk, so we keep the first calls short, and if you want to know more, we can schedule another call.

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